Miami, Fl. June 17, 2015 – The Miami Association of Realtors (FL) and Zillow Group (NASDAQ:Z) announced today that they have signed a direct listing agreement and that Miami has implemented the Zillow® Data Dashboard, providing their brokers with the option to market their inventory directly on Zillow and Trulia. Miami Association brokers will not have to establish individual data feeds or enter into separate agreements with the Zillow Group and will be able to have their properties updated as often as every 15 minutes, ensuring current, active listings that are up-to-date and in sync with the MLS data.
“Miami is one of the leading global cities worldwide and continues to attract new residents, second home buyers and investors from the U.S and internationally, so it is extremely important that we facilitate marketing and exposure for our members and their properties,” said Miami CEO Teresa King Kinney. “Our association and MLS is pleased to offer this easy platform for our brokers to make their listing distribution choice, add their company preferences and be assured of the accuracy of the data being sent.
“Our goal is to empower our members to have more control over their listings and the accuracy and quality of their data. Through the agreement, our members receive benefits they would not otherwise, and also benefit from the elimination of duplications and unauthorized sources for our properties. Miami also provides the Miami Gateway through Clareity where our 36,000 members can log in once and have one-click access to premium products and services including Clareity Direct Connections platform as the easy, secure access for our brokers to the Zillow Data Dashboard and their broker options.”
“By establishing a direct feed with Zillow Group, Miami is providing their members with the most accurate and timely route to market their listings to the largest audience of home shoppers on mobile and Web,” said Errol Samuelson, Zillow Group chief industry development officer. “Members will benefit from the ability to have their listing refreshed up to every 15 minutes, home sellers will have their listings in front of a highly engaged, transaction-ready audience, and home buyers will have access to South Florida’s large and diverse inventory of homes and an easy way to connect with a local real estate expert.”
Through the agreement with Zillow Group, real estate agents from brokerages that choose to participate will be prominently displayed as the listing agent on all of their listings and be able to receive leads directly from Zillow and Trulia. Brokerages will receive attribution, branding, a link back directly to their website and have daily reporting access.